Today at Venus Tears, we bring you every ladies’ best friend – Diamonds!
Round brilliants are very good at masking inclusions and color, which means you can go quite low in terms of clarity and color grades without sacrificing the appearence. Cut, on the other hand, which determines the fire and brilliance should always be of the highest possible grade (Excellent for GIA or Ideal for AGS).
The most common cutting used for diamonds are the Round Brilliant, as it is also
Although you will find mainly Round Brilliant Cuts here, but we do have a small selection of Diamonds with really unique cuts!
Round Brilliant is the ultimate classic and the most popular of all diamond shapes. It is designed to produce maximum fire, brilliance, and scintillation (sparkle). It has evolved over several hundred years and is the most researched and scientifically analyzed cut in the industry. Simple, timeless, and beautiful.
The reason the round brilliant cut diamond is so popular is…
Most likely because the symmetrical shape lends itself to a facet structure which delivers the highest volume of light return and sparkle factor, at least when it is cut to the right proportions and the diamond cutter maintains an exceptional degree of precision when shaping and indexing the facets… or it might just be because the round brilliant cut diamond happens to be the most popular diamond shape of all time, and thus the diamond cutters just keep cranking them out and retail jewelry stores keep buying them, and shoving them in your face.
If you don’t think there is any validity to that suggestion, just try to find an exceptional Asscher cut diamond, the majority of diamond cutters who were producing them, changed their wheels over to produce cushion cut diamonds when they became more popular and hardly an Asscher is to be found.
Or perhaps the modern round brilliant cut diamond is so popular because it is simply a timeless classic, which became the symbol of the diamond engagement ring when it was popularized via the national advertising campaigns sponsored by De Beers back in the post-war era of the 1940’s when the majority of print advertisements run by De Beers featured round brilliant cut diamonds;, like the image of a star struck couple staring up into a sky filled with diamond studded stars, as presented by the image featured above which is provided courtesy of De Beers. It was during this era that Frances Gerety coined the phrase “a diamond is forever…”
Fun fact: Round Brilliants typically look larger when viewed from the top compared to Princesses, Emeralds, Asschers, Radiants, and Cushions.
Click to make an appointment with us and you will be entitled to a $40 voucher which can be used to offset your total bill!
Although it is best to pre-book appointments to avoid disappoinment, we do accept walk-in guests and we will try our best to attend to you.
Hope to see you soon! Have a great week ahead!
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VENUS TEARS is a Cosmopolitan Bridal Jewelry Brand from Japan. We have a variety of engagement rings and wedding bands. We also offer GIA certified/high quality diamonds at overwhelmingly affordable prices. To make a reservation, please click on the tab “RESERVE” and select the outlet you wish to visit; JEM, Tampines or Bugis. Please feel free to contact us. We are looking forward to seeing you!
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